10/31/2023 0 Comments Brave bat![]() ![]() This means fewer, but more relevant and valuable ads. The matching will be done privately, on the device only, without any signal out. The attention value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad.įor placement, ads will be matched with user interests using local machine learning algorithms to judge the content to which the user is paying attention, in the context of tabs, viewability and other variables not available to remote trackers. “The game is user browsing Brave,” he said.Īttention is measured as viewed for content and ads only in the browser’s active tab in real time. “That (BAT) is what denominates attention in the sense of user engagement in a way that is not likely to be abused and rewards the users.” Users will opt in to participate in the system.īAT is what Eich calls an “in-game currency,” a token on top of the Ethereum blockchain. “The BAT is the token for remonetizing the user’s attention, including the user in a fair play system,” said Eich. Tokens For User AttentionīAT marks the newest stage in the Brave browser ecosystem. We’re working on better advertising that is truly private. The user deserves a share because their attention is being used up a little bit by ads. Speaking to CCN.com, Brendan Eich, founder, president and CEO of Brave said: The token will also enable users to be rewarded for their engagement. Many users also appreciate the fact that the Brave browser does not track their online activity.īAT is positioned to reform the ad-tech ecosystem because it can privately monitor and anonymously confirm user intent at the browser level which allows for the development of rich metrics for user attention. The Brave browser was developed as a solution for web users frustrated with the pervasive advertising that slows data connections and clogs web pages with tracking pixels, scripts and ads. ![]() Brave, a browser that improves browsing speed by eliminating unwanted ads, has announced a new blockchain-based digital advertising platform using an Ethereum-based unit of exchange called the Basic Attention Token (BAT) to support a more efficient, transparent and decentralized Internet advertising marketplace.īAT will allow publishers, advertisers, and users to connect in an online environment that reduces fraud, privacy violations and “malvertisements” while increasing publisher revenue. ![]()
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